Content Generation with Rex#

Writing compelling descriptions takes time. Rex helps by generating professional marketing copy for your units, fleets, and business—so you can focus on running your rental operation.

What Rex Can Generate#

Unit Descriptions#

For each rental unit, Rex creates:

Fleet Descriptions#

For each fleet/category, Rex creates:

Business Content#

Rex helps document your business:

How It Works#

When Adding a Unit#

1. Enter basic unit details:

   • Name
   • Fleet/type
   • Capacity
   • Make/model
   • Key features

2. Click Generate Description or Rex automatically offers to help

3. Rex creates content based on:

   • The details you provided
   • Your fleet type (boats, UTVs, bikes, etc.)
   • Your business context
   • Industry best practices

4. Review and edit as needed

5. Save your unit with polished content

When Creating a Fleet#

1. Enter fleet details:

   • Fleet name
   • Fleet type
   • Brief notes about the category

2. Rex generates:

   • Marketing headline and subheadline
   • Category description
   • SEO-optimized metadata

3. Edit to match your brand voice

Example: Unit Description#

Input:

• Name: 24ft Bennington Pontoon
• Type: Pontoon Boat
• Capacity: 12 people
• Features: Bimini top, Bluetooth stereo, swim ladder

Rex Generates:

Headline:

Experience Lake Life Aboard Our Premium 24ft Bennington Pontoon

Body:

Make memories that last a lifetime aboard our spacious 24ft Bennington pontoon boat. With comfortable seating for up to 12 guests, this premium vessel is perfect for family reunions, birthday celebrations, or a relaxing day on the water.

Enjoy the shade of the full Bimini top while your favorite music plays through the Bluetooth-enabled stereo system. When it's time to cool off, the convenient swim ladder makes getting in and out of the water easy for everyone.

Whether you're planning a sunset cruise, a fishing excursion, or simply want to anchor in a quiet cove, this Bennington delivers comfort, style, and reliability.

Features:

• ✓ Spacious seating for up to 12 guests
• ✓ Full Bimini top for sun protection
• ✓ Bluetooth stereo system
• ✓ Swim ladder for easy water access
• ✓ Safety equipment included
• ✓ Fuel-efficient outboard motor
• ✓ Comfortable captain's chair
• ✓ Multiple storage compartments

Example: Fleet Description#

Input:

• Fleet Name: Pontoon Boats
• Fleet Type: Boat

Rex Generates:

Headline:

Pontoon Boats

Subheadline:

Comfortable, spacious boats perfect for groups of all sizes

Description:

Our pontoon boat fleet offers the ultimate combination of comfort and versatility on the water. Whether you're planning a family outing, a celebration with friends, or a peaceful fishing trip, our well-maintained pontoons provide a stable, spacious platform for your adventure.

Each pontoon features comfortable seating, shade coverage, and modern amenities to ensure everyone enjoys their time on the lake. With capacities ranging from 8 to 14 passengers, we have the perfect boat for your group size.

Generating Content#

Automatic Generation#

When you add units through the wizard, Rex automatically offers to generate content based on what you've entered.

Manual Generation#

From any unit or fleet edit page:

1. Click Generate with Rex or the Rex icon
2. Rex creates new content
3. Review and accept or regenerate

Regenerating Content#

Not happy with the result?

• Click Regenerate for a new version
• Each generation is slightly different
• Try providing more details for better results

Customizing Rex's Output#

Add More Details#

The more information you provide, the better Rex's content:

Minimal input:

22ft pontoon boat, 10 people

Better input:

22ft Bennington pontoon, 10 people, new in 2024, 115HP Mercury, Bimini top, Bluetooth stereo, fishing rod holders, perfect for families

Edit After Generation#

Rex provides a starting point. Always feel free to:

• Adjust the tone to match your brand
• Add local details (lake names, landmarks)
• Include unique features Rex might have missed
• Remove anything that doesn't apply

Your Voice#

Rex learns from your edits over time. The more you customize, the better Rex understands your preferred style.

Content Quality#

What Makes Rex's Content Good#

• Benefit-focused — Emphasizes what customers care about
• SEO-optimized — Includes relevant keywords naturally
• Accurate — Based on the details you provide
• Professional — Polished marketing language
• Conversion-oriented — Designed to turn browsers into bookers

Review Before Publishing#

Always review Rex-generated content:

• ✅ Facts are accurate
• ✅ Matches your actual equipment
• ✅ Tone fits your brand
• ✅ No promises you can't keep

Tips for Best Results#

Provide Specific Details#

Instead of: Nice boat
Try: 2024 Bennington 24ft with 150HP Mercury, Bimini top, Bluetooth, depth finder, live well

Mention What Makes It Special#

• Recent upgrades or new equipment
• Unique features compared to competitors
• Popular use cases (fishing, parties, tours)

Include Your Location#

Mentioning your lake, river, or area helps Rex include relevant local details.

Business Content Generation#

Knowledge Wizard#

Rex helps document your business policies and processes:

1. Go to Account → Knowledge
2. Select what you want to document
3. Rex provides guidance and suggestions
4. Answer Rex's questions
5. Rex generates professional policy text

Policy Examples#

Cancellation Policy:

Rex asks: How far in advance must customers cancel for a full refund?

You answer: 48 hours

Rex generates: Cancellations made 48 hours or more before your rental start time receive a full refund. Cancellations within 48 hours are subject to a 50% cancellation fee.

Related Articles#

• Meet Rex
• Adding Rental Units
• Understanding Fleets