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Unit Performance - See Which Rentals Perform Best

5 min read Intermediate For Owner, Manager Updated about 2 months ago
Quick Answer
Unit performance reports show revenue, bookings, utilization, and health scores for each rental unit. Identify your top performers and find opportunities to improve underperforming units.

Unit Performance

See how each rental unit contributes to your business. Identify top performers, find improvement opportunities, and make data-driven inventory decisions.

Unit Performance Table

Key Metrics Per Unit

Unit Revenue Bookings Utilization Health
24ft Bennington $3,200 12 78% A
22ft Party Pontoon $2,800 10 72% A
Yamaha WaveRunner #1 $1,400 15 65% B
Sea-Doo Spark $900 12 55% B
Single Kayak (x5) $600 40 45% C

Column Definitions

Column What It Shows
Revenue Net revenue from this unit
Bookings Number of completed rentals
Utilization % of available time booked
Health Overall performance grade

Understanding Health Scores

Grade Scale

Grade Meaning Action
A Excellent performer Maintain, consider raising prices
B Good performer Minor optimizations possible
C Average performer Review pricing and marketing
D Underperforming Needs attention
F Poor performer Urgent review needed

How Health Score Is Calculated

Health score combines:

  • Revenue contribution (40%) — How much the unit earns
  • Utilization rate (35%) — How often it's booked
  • Turnover rate (25%) — How frequently it rents

Improving Health Scores

For low-scoring units:

  1. Review photos and description
  2. Check pricing competitiveness
  3. Analyze booking patterns
  4. Consider promotions
  5. Get customer feedback

Revenue by Unit

Top Revenue Generators

Bar chart showing revenue contribution:

24ft Bennington       ██████████████████████  $3,200
22ft Party Pontoon    ████████████████████    $2,800
Yamaha WaveRunner #1  ██████████              $1,400
Sea-Doo Spark         ██████                  $900
Single Kayak (x5)     ████                    $600

Revenue Concentration

Understand if revenue is concentrated or distributed:

Metric Value
Top unit % of revenue 35%
Top 3 units % 78%
Units earning >$1K 3

High concentration = Risk if top units are unavailable
Wide distribution = More resilient business

Utilization Analysis

Utilization by Unit

Unit Available Hours Booked Hours Utilization
24ft Bennington 200 156 78%
22ft Party Pontoon 200 144 72%
Yamaha WaveRunner #1 200 130 65%

Utilization Benchmarks

Rate Assessment
80%+ Excellent—consider adding inventory
60-80% Good—healthy demand
40-60% Average—room for improvement
Under 40% Low—needs attention

Improving Utilization

For low-utilization units:

  • Weekday discounts
  • Package deals
  • Featured placement on booking site
  • Better photos/descriptions

Turnover Rate

What Is Turnover?

Average number of rentals per unit per week.

Turnover = Bookings ÷ Weeks in Period

Turnover by Unit

Unit Monthly Bookings Weekly Turnover
Single Kayak 40 10.0
Yamaha WaveRunner 15 3.8
24ft Bennington 12 3.0

Interpreting Turnover

  • High turnover = Frequent, shorter rentals (kayaks, jet skis)
  • Low turnover = Fewer, longer rentals (pontoons, multi-day)

Both can be profitable—context matters.

RevPAUH by Unit

Revenue Per Available Unit Hour 

RevPAUH = Revenue ÷ Available Hours
Unit Revenue Avail. Hrs RevPAUH
24ft Bennington $3,200 200 $16.00
22ft Party Pontoon $2,800 200 $14.00
Yamaha WaveRunner $1,400 200 $7.00

Higher RevPAUH = More efficient revenue generation

Improving RevPAUH

  • Increase utilization (more bookings)
  • Increase pricing (higher rates)
  • Both together = maximum impact

Fleet Comparison

Performance by Fleet

Fleet Units Revenue Avg Utilization Avg Health
Pontoon Boats 3 $7,800 73% A
Jet Skis 2 $2,300 60% B
Kayaks 5 $600 45% C

Fleet Insights

  • Which fleet types perform best?
  • Where should you invest in new equipment?
  • Which fleets need marketing focus?

Individual Unit Details

Click any unit to see detailed performance:

Unit Detail View

24ft Bennington Pontoon

Metric Value Trend
Revenue (30 days) $3,200 ↑ 8%
Bookings 12 ↑ 2
Utilization 78% ↑ 5%
Avg Booking Value $267 → 0%
Cancellation Rate 5% ↓ 2%

Revenue Breakdown 

Base rental:  $2,800 (87%)
Add-ons:      $320 (10%)
Fees:         $80 (3%)

Booking Pattern

When this unit is booked:

  • Peak: Saturday 10am (most popular)
  • Slow: Tuesday-Wednesday
  • Avg lead time: 8 days

Taking Action on Data

For Top Performers (A/B)

  • Protect capacity — Ensure availability
  • Consider price increase — Demand supports it
  • Replicate success — What makes them popular?

For Average Performers (C)

  • Enhance marketing — Better photos, descriptions
  • Adjust pricing — May be too high or low
  • Bundle opportunities — Package with add-ons

For Underperformers (D/F)

  • Investigate cause — Why isn't it booking?
  • Promotional push — Discounted rates to generate interest
  • Quality check — Is equipment condition an issue?
  • Retirement decision — Replace if improvements fail

Exporting Unit Data

Export unit performance for analysis:

Per-Unit CSV includes:

  • Unit name and fleet
  • Revenue and bookings
  • Utilization and vacancy
  • Health score and grade
  • RevPAUH and turnover

Learn more about exporting →

Frequently Asked Questions

What does the health score mean?
Health score (A-F grade) combines revenue, utilization, and turnover into one metric. A = excellent performer, F = needs attention. Use it to quickly spot underperformers.
Why is my unit's utilization low?
Low utilization means the unit has available time not being booked. Consider: pricing adjustments, promotional campaigns, or investigating if the unit appeals to customers.
Should I remove underperforming units?
First try improving them with better photos, descriptions, pricing, or promotions. If performance doesn't improve after efforts, consider replacing with higher-demand equipment.