Gift Cards Overview - Offer Gift Cards to Customers
Gift Cards Overview
Gift cards are a powerful way to generate revenue and attract new customers. Customers can purchase prepaid credit for themselves or others, making them perfect for holidays, birthdays, and any gift-giving occasion.
What Are Gift Cards?
Gift cards are prepaid credit:
- Purchased for a specific dollar amount
- Given a unique code
- Redeemed at checkout
- Applied to booking total
Example: Someone buys a $100 gift card for their friend. The friend enters the code at checkout and gets $100 off their booking.
Types of Credit
RecSystems offers several types of promotional credit:
| Type | What It Is | Who Creates |
|---|---|---|
| Gift Card | Prepaid credit (purchased) | Customer or staff |
| Voucher | Rain check / service credit | Staff only |
| Discount | Fixed dollar amount off | Staff only |
| Coupon | Percentage discount | Staff only |
Gift Cards vs. Other Types
Gift Cards:
- Purchased with real money
- Balance decreases with use
- Can be used multiple times until depleted
- Applied after tax calculation (like cash)
Vouchers:
- Issued by you (rain checks, compensation)
- One-time use typically
- No purchase involved
- Applied before tax (reduces taxable amount)
Coupons & Discounts:
- Promotional codes
- Percentage or fixed amount off
- Created for marketing campaigns
- See Discounts & Coupons
How Gift Cards Work
Customer Purchase
- Customer visits your gift card page
- Selects amount ($50, $100, $200, or custom)
- Enters recipient email
- Pays with credit card
- Recipient receives email with code
Redemption
- Recipient books a rental
- Enters gift card code at checkout
- Balance applied to booking
- Remaining balance (if any) saved for future
Benefits of Offering Gift Cards
For Your Business
- Upfront revenue — Get paid before service
- New customers — Recipients may be first-time visitors
- Increased sales — Gift recipients often spend more
- Marketing — Spreads awareness of your business
- Holiday sales — Perfect for seasonal gifting
For Customers
- Easy gift-giving — No guessing what to buy
- Flexible use — Recipient chooses what to rent
- No expiration hassle — (if you don't set one)
- Instant delivery — Email delivery, no shipping
Getting Started
Enable Gift Cards
- Go to Account → Account Info in the navbar
- Enable gift card sales
- Configure options (amounts, custom amounts)
- Gift card page becomes available
Default Amounts
Common preset amounts:
- $50
- $100
- $150
- $200
You can also allow custom amounts.
Gift Card Page
When enabled, your booking site includes a gift card page where customers can:
- Select an amount
- Enter recipient's email
- Add a personal message
- Complete purchase
The recipient receives an email with the code and instructions.
Managing Gift Cards
From your dashboard, you can:
- View all gift cards
- Check balances
- See redemption history
- Create cards manually
- Void cards if needed
What's Next
Learn more about:
- Creating Gift Cards — How to issue gift cards
- Redeeming Gift Cards — How customers use them
- Tracking Gift Card Balances — Monitor usage
Related Articles:
Frequently Asked Questions
What are gift cards in RecSystems?
Can customers buy gift cards online?
Do gift cards expire?
What's the difference between gift cards and vouchers?
Was this article helpful?