Unit Details & Specifications#

Great unit listings help customers choose the right rental and increase your conversion rate. This guide covers how to add photos, descriptions, specifications, and marketing content to make your units stand out.

Why Details Matter#

Complete unit listings:

• Convert better — Customers book when they know what they're getting
• Reduce questions — Answer common questions before they're asked
• Rank higher — Search engines favor detailed content
• Build trust — Professional listings inspire confidence

Photos#

Photos are the first thing customers notice. Great photos significantly improve booking rates.

Adding Photos#

1. Go to Account → Fleets in the navbar → Click on your unit
2. Click the Photos tab
3. Drag and drop images, or click to browse

Photo Best Practices#

What to photograph:

• Exterior from multiple angles
• Interior/seating areas
• Dashboard/controls (if applicable)
• Key features (stereo, shade, storage)
• Safety equipment

Photo tips:

• Use natural lighting when possible
• Clean the unit before photographing
• Remove clutter and personal items
• Shoot in landscape orientation
• Aim for at least 5-8 photos per unit

Cover Photo#

The first photo in your gallery becomes the cover photo—it's what customers see first when browsing. Make it your best shot that clearly shows the unit.

To change the cover photo, drag images to reorder them. The leftmost image becomes the cover.

Description#

Your description helps customers understand what they're renting and imagine their experience.

Writing a Great Description#

Structure:

1. Opening — Hook them with the best feature or experience
2. Features — List key amenities and specifications
3. Ideal for — Describe perfect use cases
4. Included — Mention what's provided

Example:

Cruise the lake in comfort aboard our premium 24-foot Tritoon. With seating for up to 12 guests, a powerful 150HP engine, and a full Bimini top, this is the perfect choice for family gatherings, birthday celebrations, or a relaxing day on the water.

Features: Bluetooth stereo with aux input, built-in cooler, swim ladder, USB charging ports, and comfortable lounge seating throughout.

Included: Life jackets for all passengers, throwable flotation device, anchor, and dock lines.

Description Tips#

Do:

• Highlight what makes this unit special
• Use descriptive, engaging language
• Mention capacity and comfort
• Include what's provided
• Address common concerns

Don't:

• Use excessive ALL CAPS or exclamation points!!!
• Include pricing (that's set elsewhere)
• Make claims you can't back up
• Copy generic manufacturer text

Key Features#

Key features are bullet points that highlight the most important aspects of your unit. They display prominently on your booking site.

Adding Key Features#

1. Go to the unit's detail page
2. Scroll to Key Features
3. Add features as bullet points

Great Key Features#

Keep each feature concise and benefit-focused:

Good:

• ✓ Seats up to 10 guests comfortably
• ✓ Full Bimini top for shade
• ✓ Bluetooth stereo with aux input
• ✓ Built-in cooler included
• ✓ Easy boarding swim ladder

Too vague:

• ✗ Great boat
• ✗ Has features
• ✗ Nice

Aim for 5-8 key features that highlight what customers care about most.

Specifications#

Specifications help customers compare units and make informed decisions.

Common Specifications#

Adding Specifications#

Basic specifications are entered when creating the unit:

• Make — Manufacturer name
• Model — Model name/number
  
• Engine — Power/propulsion info
• Capacity — Maximum passengers

Additional details can be included in your description or key features.

AI-Generated Content#

Short on time? RecSystems can generate marketing content for your units using AI.

How It Works#

1. Go to the unit's detail page
2. Click Generate Content (or find it in the action menu)
3. Rex AI creates headlines, descriptions, and key features
4. Review and edit as needed
5. Save to apply

What Gets Generated#

• Headline — Catchy marketing tagline
• Subheadline — Supporting headline text
• Description — Full marketing description
• Key Features — Bullet-point highlights

Tips for Better AI Content#

• Provide accurate make/model/engine information
• Set the correct fleet type
• Review and personalize the generated content
• Add local details AI wouldn't know

See Content Generation with Rex for more on AI-powered content.

SEO Settings#

Help customers find your units through search engines by optimizing SEO settings.

SEO Fields#

Writing SEO Content#

SEO Title:
Include the unit type, a key feature, and location if relevant.

Example: 24ft Pontoon Boat Rental - Lake Travis, Austin TX

Meta Description:
Summarize what customers get and include a call to action.

Example: Rent our 24ft Bennington pontoon with seating for 12. Includes Bluetooth stereo, cooler, and all safety equipment. Book your Lake Travis adventure today!

SEO Tips#

• Use relevant keywords naturally
• Include your location/service area
• Highlight unique selling points
• Don't stuff keywords—write for humans

Keeping Content Fresh#

Update your unit details regularly:

• Seasonally — Update for summer vs. winter features
• After upgrades — New stereo? Updated photos?
• Based on feedback — Address common questions
• Annually — Refresh photos and descriptions

Checklist for Complete Units#

Before publishing, ensure your unit has:

• [ ] Clear, descriptive name
• [ ] Accurate capacity
• [ ] At least 5 quality photos
• [ ] Engaging description (2+ paragraphs)
• [ ] 5-8 key features
• [ ] Make/model/engine if applicable
• [ ] SEO title and description
• [ ] Assigned to locations
• [ ] Connected to timeslots with pricing

Related Articles:

• Adding Rental Units
• Understanding Fleets
• Content Generation with Rex