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Revenue Reports - Track Your Rental Income

7 min read Intermediate For Owner, Accountant Updated about 2 months ago
Quick Answer
Revenue reports show your gross and net income, trends over time, breakdown by category (rentals, add-ons, fees), and day-of-week patterns. Access from Dashboard > Bookings > Reports.

Revenue Reports

Revenue reports help you understand where your money comes from, spot trends, and identify opportunities to grow your rental business.

Revenue Metrics

Gross Revenue

Total amount charged to customers before refunds.

Includes:

  • Base rental charges
  • Add-on revenue
  • Location fees
  • Taxes

Example breakdown:

Base rentals:     $12,000
Add-ons:          $1,800
Location fees:    $600
Taxes:            $1,050
─────────────────────────
Gross Revenue:    $15,450

Net Revenue

Gross revenue minus refunds.

Gross Revenue:    $15,450
Refunds:          -$800
─────────────────────────
Net Revenue:      $14,650

This is your actual earned revenue.

Net After Fees

What you keep after platform and processing fees.

Net Revenue:      $14,650
Platform fees:    -$1,465
Processing fees:  -$450
─────────────────────────
Net After Fees:   $12,735

Revenue Trend Chart

The line chart shows revenue over your selected date range.

Reading the Chart

  • X-axis: Time (days, weeks, or months)
  • Y-axis: Revenue amount
  • Lines: Different revenue types (toggleable)

Available Series

Series What It Shows
Gross Total charged
Net After refunds
Add-ons Add-on revenue only
Location Location fee revenue

Toggle series on/off by clicking the legend.

  • Upward trend: Business is growing
  • Downward trend: Investigate causes
  • Spikes: Holidays, events, promotions
  • Dips: Slow periods, weather, issues

Revenue Breakdown

By Category

See where revenue comes from:

Category Amount % of Total
Base rentals $12,000 78%
Add-ons $1,800 12%
Location fees $600 4%
Taxes $1,050 6%

By Fleet

Compare revenue across your fleet types:

Fleet Revenue Orders AOV
Pontoon Boats $8,500 25 $340
Jet Skis $4,200 35 $120
Kayaks $1,950 65 $30

By Unit

See which specific units generate the most:

Unit Revenue Bookings RevPAUH
24ft Bennington $3,200 12 $45/hr
22ft Party Pontoon $2,800 10 $40/hr
Yamaha WaveRunner #1 $1,400 15 $35/hr

RevPAUH (Revenue Per Available Unit Hour) is RecSystems' fleet efficiency metric — the rental industry equivalent of the hotel industry's RevPAR. It combines pricing and utilization into one number. Learn more about RevPAUH →

Day-of-Week Analysis

Revenue by Day

Bar chart showing weekly patterns:

Monday:    ████░░░░░░  $1,200
Tuesday:   ███░░░░░░░  $900
Wednesday: ███░░░░░░░  $950
Thursday:  █████░░░░░  $1,400
Friday:    ████████░░  $2,100
Saturday:  ██████████  $2,800
Sunday:    █████████░  $2,400

Insights

  • Peak days: When you earn most
  • Slow days: Opportunities for promotions
  • Patterns: Typical weekly rhythm

Taking Action

If weekdays are slow:

  • Create weekday discounts
  • Target local customers
  • Offer corporate rentals

Seasonal Patterns

Month-over-Month

Compare revenue across months to understand seasonality:

Month This Year Last Year Change
May $18,500 $16,200 +14%
June $28,400 $25,100 +13%
July $35,200 $31,800 +11%

Year-over-Year

Same month comparison removes seasonality:

July 2026 revenue is up 11% compared to July 2025

Payment Method Distribution

Doughnut chart showing how customers pay:

Credit Card:      72%
Debit Card:       18%
Gift Card:        6%
Manual (Cash):    4%

Why It Matters

  • High cash percentage may indicate local/walk-in customers
  • Gift card usage shows marketing effectiveness
  • Card type affects processing fees

Add-On Revenue

Add-On Performance

Add-On Revenue Attach Rate
Cooler with Ice $1,200 35%
Damage Waiver $800 25%
Tube Rental $600 18%
Fuel Package $400 12%

Attach Rate

Percentage of bookings that include this add-on.

Low attach rate opportunities:

  • Feature more prominently
  • Bundle with rentals
  • Train staff to mention

Refund Analysis

Refund Summary

Metric Value
Total Refunds $800
Refund Count 5
Refund Rate 3.2%
Average Refund $160

Refunds by Reason

Understanding why refunds happen:

Reason Amount Count
Cancellation $500 3
Weather $200 1
Service issue $100 1

Reducing Refunds

  • Clear cancellation policies
  • Weather protection options
  • Quality service delivery

Revenue Goals

Setting Targets

Compare actual revenue to goals:

Monthly Goal:     $30,000
Actual:           $28,400
Progress:         ████████░░  94.7%

Pacing

See if you're on track throughout the period:

15 days into the month, you've earned $14,200. You're pacing to hit $28,400—94.7% of your $30,000 goal.

Tips for Growing Revenue

Increase Utilization

More bookings = more revenue

  • Fill slow days with promotions
  • Extend seasonal availability
  • Add popular timeslots

Increase Average Order Value

More revenue per booking

  • Promote add-ons
  • Encourage longer rentals
  • Offer premium units

Optimize Pricing

Capture more value

  • Weekend premiums
  • Holiday pricing
  • Dynamic pricing rules

Reduce Leakage

Keep more of what you earn

  • Lower cancellation rates
  • Reduce no-shows
  • Efficient refund policies

Exporting Revenue Data

Export for accounting or deeper analysis:

  • CSV — Raw revenue data by date
  • Excel — Full workbook with breakdowns
  • PDF — Executive summary

Learn more about exporting →

Frequently Asked Questions

Why is net revenue different from gross?
Net revenue is gross revenue minus refunds. If you charge $1,000 and refund $100, your gross is $1,000 and net is $900.
Does revenue include taxes?
Revenue metrics show amounts charged to customers. Taxes collected are shown separately so you know what to remit.
How do I increase my revenue?
Focus on: raising utilization (more bookings), increasing AOV (add-ons, longer rentals), reducing cancellations, and optimizing pricing.